/* ===========================================================
   HUPA Marketing — styles.css
   Versión: 2.0 (mayo 2026)
   Tokens basados en 02-Marca-y-Posicionamiento/00-brand-spec-tecnica.md
=========================================================== */

:root {
  /* Color */
  --hupa-black: #0B0E1A;
  --hupa-cyan: #2DE4C5;
  --hupa-cyan-hover: #1FCFB0;
  --hupa-white: #FFFFFF;
  --hupa-fog: #9CA3AF;
  --hupa-magenta: #FF3DA5;
  --hupa-yellow: #FFD23F;
  --hupa-green: #34D399;

  --surface-0: #0B0E1A;
  --surface-1: #11151F;
  --surface-2: #1F2433;
  --border: #2A3142;
  --text-muted: #6B7280;

  /* Tipografía */
  --font: 'Satoshi', 'Inter', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;

  /* Spacing */
  --sp-1: 4px; --sp-2: 8px; --sp-3: 12px; --sp-4: 16px;
  --sp-5: 24px; --sp-6: 32px; --sp-7: 48px; --sp-8: 64px;
  --sp-9: 96px; --sp-10: 128px;

  /* Radii */
  --r-sm: 6px; --r-md: 12px; --r-lg: 20px; --r-pill: 999px;

  /* Sombras y glow */
  --shadow-card: 0 4px 24px rgba(0,0,0,0.4);
  --shadow-lift: 0 8px 32px rgba(0,0,0,0.5);
  --glow-cyan: 0 0 24px rgba(45,228,197,0.4);
  --glow-cyan-lg: 0 0 48px rgba(45,228,197,0.6);

  /* Transiciones */
  --t-fast: 150ms cubic-bezier(.4,0,.2,1);
  --t-base: 250ms cubic-bezier(.4,0,.2,1);

  /* Layout */
  --container: 1200px;
  --nav-h: 72px;
}

/* ============= RESET ============= */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.5;
  color: var(--hupa-white);
  background: var(--hupa-black);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; transition: color var(--t-fast); }
ul { list-style: none; }
button { font: inherit; border: none; background: none; cursor: pointer; color: inherit; }
strong { font-weight: 700; }

/* ============= LAYOUT ============= */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 var(--sp-5);
}

.text-cyan { color: var(--hupa-cyan); }

.eyebrow {
  display: inline-block;
  color: var(--hupa-cyan);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  margin-bottom: var(--sp-4);
}

.section-head {
  text-align: center;
  margin-bottom: var(--sp-8);
}
.section-head h2 {
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: var(--sp-4);
}
.section-sub {
  color: var(--hupa-fog);
  font-size: 1.125rem;
  max-width: 640px;
  margin: 0 auto;
}

/* ============= NAV ============= */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  height: var(--nav-h);
  z-index: 100;
  background: rgba(11,14,26,0);
  transition: background var(--t-base), backdrop-filter var(--t-base);
}
.nav.scrolled {
  background: rgba(11,14,26,0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.logo {
  display: inline-flex;
  align-items: center;
  line-height: 1;
}
.logo-img {
  display: block;
  height: 40px;
  width: auto;
}
.footer-brand .logo-img { height: 44px; }
@media (max-width: 640px) {
  .logo-img { height: 32px; }
}
.logo-text {
  font-weight: 900;
  font-size: 26px;
  letter-spacing: -0.04em;
  position: relative;
  display: inline-block;
  color: var(--hupa-white);
}
.logo-dot {
  position: absolute;
  width: 7px;
  height: 7px;
  background: var(--hupa-cyan);
  border-radius: 50%;
  top: -5px;
  left: 18px;
  box-shadow: 0 0 8px rgba(45,228,197,0.6);
}
.logo-sub {
  color: var(--hupa-fog);
  font-size: 9px;
  font-weight: 500;
  letter-spacing: 0.4em;
  margin-top: 4px;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: var(--sp-6);
}
.nav-links a {
  color: var(--hupa-white);
  font-weight: 500;
  font-size: 15px;
  opacity: 0.8;
  transition: opacity var(--t-fast);
}
.nav-links a:hover { opacity: 1; color: var(--hupa-cyan); }
.nav-links .btn { opacity: 1; }
.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 4px;
  padding: 8px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--hupa-white);
  transition: transform var(--t-base);
}

/* ============= BUTTONS ============= */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: var(--sp-2);
  padding: 14px 28px;
  border-radius: var(--r-pill);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: -0.01em;
  transition: all var(--t-base);
  cursor: pointer;
  white-space: nowrap;
}
.btn-sm { padding: 10px 18px; font-size: 14px; }
.btn-lg { padding: 18px 36px; font-size: 17px; }
.btn-block { display: flex; width: 100%; }

.btn-primary {
  background: var(--hupa-cyan);
  color: var(--hupa-black);
}
.btn-primary:hover {
  background: var(--hupa-cyan-hover);
  box-shadow: var(--glow-cyan);
  transform: translateY(-1px);
}
.btn-ghost {
  background: transparent;
  color: var(--hupa-white);
  border: 1.5px solid var(--border);
}
.btn-ghost:hover {
  border-color: var(--hupa-cyan);
  color: var(--hupa-cyan);
}

/* ============= HERO ============= */
.hero {
  position: relative;
  padding-top: calc(var(--nav-h) + var(--sp-9));
  padding-bottom: var(--sp-10);
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 800px 600px at 80% 20%, rgba(45,228,197,0.15), transparent 60%),
    radial-gradient(ellipse 600px 400px at 20% 80%, rgba(255,61,165,0.06), transparent 60%);
  z-index: 0;
}
.hero-bg::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(42,49,66,0.3) 1px, transparent 1px),
    linear-gradient(90deg, rgba(42,49,66,0.3) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 800px 500px at center, black, transparent 70%);
  -webkit-mask-image: radial-gradient(ellipse 800px 500px at center, black, transparent 70%);
}
.hero-content {
  position: relative;
  z-index: 1;
  max-width: 920px;
  margin: 0 auto;
  text-align: center;
}
.hero h1 {
  font-size: clamp(2.5rem, 6vw, 5rem);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-bottom: var(--sp-6);
}
.hero-sub {
  font-size: clamp(1.05rem, 1.5vw, 1.25rem);
  color: var(--hupa-fog);
  max-width: 720px;
  margin: 0 auto var(--sp-7);
  line-height: 1.6;
}
.hero-sub strong { color: var(--hupa-white); }
.hero-ctas {
  display: flex;
  gap: var(--sp-4);
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: var(--sp-7);
}
.hero-trust {
  display: flex;
  justify-content: center;
  gap: var(--sp-6);
  flex-wrap: wrap;
}
.trust-item {
  color: var(--hupa-fog);
  font-size: 14px;
  font-weight: 500;
}

/* ============= PILLARS ============= */
.pillars { padding: var(--sp-10) 0; }
.pillars-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: var(--sp-5);
}
.pillar-card {
  padding: var(--sp-6);
  background: var(--surface-1);
  border: 1px solid var(--border);
  border-radius: var(--r-md);
  transition: all var(--t-base);
}
.pillar-card:hover {
  border-color: var(--hupa-cyan);
  transform: translateY(-2px);
  box-shadow: var(--shadow-lift);
}
.pillar-num {
  color: var(--hupa-cyan);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.15em;
  margin-bottom: var(--sp-4);
}
.pillar-card h3 {
  font-size: 1.5rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  margin-bottom: var(--sp-3);
}
.pillar-card p {
  color: var(--hupa-fog);
  font-size: 15px;
  line-height: 1.6;
}

/* ============= VERTICALS ============= */
.verticals { padding: var(--sp-10) 0; background: var(--surface-1); }
.verticals-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--sp-5);
}
.vertical-card {
  padding: var(--sp-7);
  background: var(--surface-0);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  transition: all var(--t-base);
}
.vertical-card:hover {
  border-color: var(--hupa-cyan);
  box-shadow: var(--glow-cyan);
}
.vertical-icon {
  font-size: 2.5rem;
  margin-bottom: var(--sp-4);
}
.vertical-card h3 {
  font-size: 1.375rem;
  font-weight: 700;
  margin-bottom: var(--sp-4);
  letter-spacing: -0.01em;
}
.vertical-card ul li {
  color: var(--hupa-fog);
  padding: 8px 0;
  border-bottom: 1px solid var(--border);
  font-size: 15px;
}
.vertical-card ul li:last-child { border-bottom: none; }
.vertical-card ul li::before {
  content: '→';
  color: var(--hupa-cyan);
  margin-right: var(--sp-3);
  font-weight: 700;
}

/* ============= PACKAGES ============= */
.packages { padding: var(--sp-10) 0; }
.packages-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--sp-5);
  align-items: stretch;
}
.pkg-card {
  position: relative;
  padding: var(--sp-7);
  background: var(--surface-1);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  display: flex;
  flex-direction: column;
}
.pkg-featured {
  background: linear-gradient(180deg, var(--surface-2) 0%, var(--surface-1) 100%);
  border-color: var(--hupa-cyan);
  box-shadow: var(--glow-cyan);
  transform: scale(1.02);
}
.pkg-tag {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--hupa-cyan);
  color: var(--hupa-black);
  padding: 6px 16px;
  border-radius: var(--r-pill);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.pkg-name {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--hupa-cyan);
  margin-bottom: var(--sp-1);
}
.pkg-tagline {
  font-size: 13px;
  font-weight: 500;
  color: var(--hupa-fog);
  margin-bottom: var(--sp-4);
}
.pkg-fineprint {
  font-size: 13px;
  color: var(--text-muted);
  font-style: italic;
  margin: var(--sp-4) 0 var(--sp-5);
  padding-top: var(--sp-4);
  border-top: 1px dashed var(--border);
  line-height: 1.5;
}
.pkg-price {
  display: flex;
  align-items: baseline;
  gap: var(--sp-2);
  margin-bottom: var(--sp-4);
}
.price-num {
  font-size: 3.5rem;
  font-weight: 900;
  letter-spacing: -0.03em;
}
.price-unit {
  color: var(--hupa-fog);
  font-size: 1.125rem;
  font-weight: 500;
}
.pkg-target {
  color: var(--hupa-fog);
  font-size: 15px;
  margin-bottom: var(--sp-5);
  min-height: 48px;
}
.pkg-features {
  margin-bottom: var(--sp-6);
  flex: 1;
}
.pkg-features li {
  padding: 10px 0;
  font-size: 15px;
  border-bottom: 1px solid var(--border);
}
.pkg-features li::before {
  content: '✓';
  color: var(--hupa-cyan);
  font-weight: 700;
  margin-right: var(--sp-3);
}
.pkg-footnote {
  text-align: center;
  margin-top: var(--sp-6);
  color: var(--hupa-fog);
}
.pkg-footnote a { color: var(--hupa-cyan); font-weight: 700; }

/* ============= PROCESS ============= */
.process { padding: var(--sp-10) 0; background: var(--surface-1); }
.process-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: var(--sp-5);
}
.step {
  padding: var(--sp-6);
  background: var(--surface-0);
  border: 1px solid var(--border);
  border-radius: var(--r-md);
  position: relative;
}
.step-num {
  width: 48px; height: 48px;
  border-radius: 50%;
  background: var(--hupa-cyan);
  color: var(--hupa-black);
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 900;
  font-size: 1.25rem;
  margin-bottom: var(--sp-4);
}
.step h4 {
  font-size: 1.125rem;
  font-weight: 700;
  margin-bottom: var(--sp-3);
}
.step p {
  color: var(--hupa-fog);
  font-size: 14px;
  line-height: 1.5;
  margin-bottom: var(--sp-4);
}
.step-time {
  display: inline-block;
  padding: 4px 12px;
  background: var(--surface-2);
  border-radius: var(--r-pill);
  color: var(--hupa-cyan);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

/* ============= MOATS ============= */
.moats { padding: var(--sp-10) 0; }
.moats-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--sp-5);
  max-width: 980px;
  margin: 0 auto;
}
.moat {
  display: flex;
  gap: var(--sp-4);
  align-items: flex-start;
  padding: var(--sp-5);
  background: var(--surface-1);
  border: 1px solid var(--border);
  border-radius: var(--r-md);
}
.moat-check {
  flex-shrink: 0;
  width: 32px; height: 32px;
  border-radius: 50%;
  background: rgba(45,228,197,0.15);
  color: var(--hupa-cyan);
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
}
.moat strong { color: var(--hupa-cyan); }
.moat div { font-size: 15px; line-height: 1.6; color: var(--hupa-fog); }

/* ============= FAQ ============= */
.faq { padding: var(--sp-10) 0; background: var(--surface-1); }
.faq-list {
  max-width: 800px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: var(--sp-3);
}
.faq-item {
  background: var(--surface-0);
  border: 1px solid var(--border);
  border-radius: var(--r-md);
  padding: var(--sp-5);
  transition: border-color var(--t-base);
}
.faq-item[open] { border-color: var(--hupa-cyan); }
.faq-item summary {
  font-size: 1.05rem;
  font-weight: 700;
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--sp-4);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  color: var(--hupa-cyan);
  font-size: 1.5rem;
  font-weight: 700;
  transition: transform var(--t-base);
}
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item p {
  color: var(--hupa-fog);
  margin-top: var(--sp-4);
  line-height: 1.6;
}

/* ============= CTA FINAL ============= */
.cta-final { padding: var(--sp-10) 0; }
.cta-card {
  max-width: 900px;
  margin: 0 auto;
  padding: var(--sp-9) var(--sp-6);
  background: linear-gradient(135deg, var(--surface-2) 0%, var(--surface-1) 100%);
  border: 1px solid var(--hupa-cyan);
  border-radius: var(--r-lg);
  text-align: center;
  box-shadow: var(--glow-cyan-lg);
  position: relative;
  overflow: hidden;
}
.cta-card::before {
  content: '';
  position: absolute;
  top: -50%;
  right: -20%;
  width: 600px; height: 600px;
  background: radial-gradient(circle, rgba(45,228,197,0.1) 0%, transparent 60%);
  pointer-events: none;
}
.cta-card h2 {
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 900;
  letter-spacing: -0.02em;
  margin-bottom: var(--sp-4);
  position: relative;
}
.cta-card p {
  color: var(--hupa-fog);
  font-size: 1.125rem;
  margin-bottom: var(--sp-6);
  max-width: 560px;
  margin-left: auto;
  margin-right: auto;
}
.cta-actions {
  display: flex;
  gap: var(--sp-4);
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: var(--sp-5);
  position: relative;
}
.cta-mini {
  font-size: 13px;
  color: var(--text-muted);
  position: relative;
}

/* ============= FOOTER ============= */
.footer {
  padding: var(--sp-9) 0 var(--sp-6);
  background: var(--surface-0);
  border-top: 1px solid var(--border);
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: var(--sp-7);
  margin-bottom: var(--sp-7);
}
.footer-brand p {
  color: var(--hupa-fog);
  margin-top: var(--sp-4);
  max-width: 320px;
  font-size: 14px;
  line-height: 1.5;
}
.footer-col {
  display: flex;
  flex-direction: column;
  gap: var(--sp-3);
}
.footer-col h5 {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--hupa-cyan);
  margin-bottom: var(--sp-2);
}
.footer-col a {
  color: var(--hupa-fog);
  font-size: 14px;
}
.footer-col a:hover { color: var(--hupa-cyan); }
.footer-bottom {
  padding-top: var(--sp-5);
  border-top: 1px solid var(--border);
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: var(--sp-3);
}
.footer-bottom p {
  color: var(--text-muted);
  font-size: 13px;
}
.pillars-mini {
  color: var(--hupa-cyan);
  font-weight: 700;
  letter-spacing: 0.3em;
  font-size: 11px;
}

/* ============= WhatsApp Floating ============= */
.wa-float {
  position: fixed;
  bottom: var(--sp-5);
  right: var(--sp-5);
  width: 60px; height: 60px;
  border-radius: 50%;
  background: #25D366;
  color: white;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 8px 24px rgba(37, 211, 102, 0.4);
  z-index: 90;
  transition: transform var(--t-base);
}
.wa-float:hover { transform: scale(1.08); }

/* ============= RESPONSIVE ============= */
@media (max-width: 860px) {
  .nav-toggle { display: flex; }
  .nav-links {
    position: fixed;
    top: var(--nav-h);
    left: 0; right: 0;
    background: rgba(11,14,26,0.95);
    backdrop-filter: blur(12px);
    flex-direction: column;
    gap: 0;
    padding: var(--sp-4);
    transform: translateY(-110%);
    transition: transform var(--t-base);
    border-bottom: 1px solid var(--border);
  }
  .nav-links.open { transform: translateY(0); }
  .nav-links a {
    width: 100%;
    padding: var(--sp-4);
    border-bottom: 1px solid var(--border);
    text-align: center;
  }
  .nav-links .btn {
    margin-top: var(--sp-3);
    text-align: center;
  }
  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
  .pkg-featured { transform: none; }
}

@media (max-width: 540px) {
  .footer-grid { grid-template-columns: 1fr; }
  .hero-trust { gap: var(--sp-3); flex-direction: column; }
  .footer-bottom { flex-direction: column; text-align: center; }
}

/* ============= REDUCED MOTION ============= */
@media (prefers-reduced-motion: reduce) {
  * { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; scroll-behavior: auto !important; }
}